Role: Branding, Illustration, & Design
Measure 97 increases the corporate minimum tax for the largest corporations doing business in Oregon. I was asked by Lithia Marketing to conceptualize and design a series of branded assets for use in state-wide ads to help raise awareness against the measure.
The concept is based upon traditional phrases and tropes from the English language that are used to express disgust or uncertainty. By pairing each phrase with a highly simplified image, the images become key signifiers, which point the viewer to a call to action and remain as a memorable icon fo reinforce the campaign.