Role: Branding, Creative Direction, & Design
Metronome is a full-service website and app development agency that focuses on helping brands to generate an online presence.
I began photographs of actual metronomes, which were then vectorized and broken down into their most simplified form. This exploration led me to the conclusion that the pendulum and sliding weight were necessary as a signifier for the idea of a metronome. Upon moving to the actual Metronome typeset, I realized that it would be extremely important to find a font that reiterated strength and timelessness. Also, by increasing the tracking of the word, I was able to synthesize the ideas of time, space, and movement.
Deliverables included: Logo System, Brand Guidelines, digital messaging development.