Role: Branding, Creative Direction, & Design
GoldRush Cider makes some of the finest ciders in Southern Oregon. Each batch of Cider is hand crafted to deliver nothing short of the finest quality. For GoldRush, it’s a simple recipe that has proven successful; fresh high- quality ingredients, hard work, and a lot of heart. I truly struck gold in getting to work with such an amazing product.
The brand was inspired by 19th century etchings and iconography from the American gold rush era. I limited my institutional palette to black, white, and a variety of beige tones to strengthen the prominence of the gold tone.
I also coined the phrase "Taste Worth its Weight in Gold" to emphasize the quality of the product and the brand's relationship to the American gold rush.