Role: Branding & Design
CAR MOJO was a proposal submitted for an online car purchasing program being developed by Lithia Motors to be able to streamline the process of buying and selling vehicles online. 
My goal was to create a strong mark that would immediately draw the eye and also provide a simple yet versatile  branding system that could be used across all media. The concept utilized a simple primary color palette and black and white photography, which acted as a key signifier to lead the eye around and direct the viewer to key information within the marketing materials. 
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