Role: Branding, Creative Direction, Illustration, & Design
Ballistic Armor Co. is a trusted source of economical military-spec body armor and ballistic protection for both civilian and military use. They have clients throughout the world, which include the US Army, US Coast Guard, US Marshals, and SWAT.
When I was approached with the opportunity to brand BAC, I performed competitive and market analysis to better understand the demographic for this industry. There was a certain level of grit that I wanted to bring to this brand, which led me to coin the phrase "Brave the Assault", as I wanted to capture a sense of strength and solidarity.